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Finnish manufacturer continued to report a decline in revenue 30 Oct 2013
It's been three years since that letter to the Executive Director ichigo hollow mask of Nokia Stephen Elop to staff, in which the manager does not save anything on the company. In it, he warned that the group is a burning platform and must choose whether to stay and burn it, or to jump into the icy waters in search of salvation. The Finnish manufacturer ichigo hollow mask has made the second - completely abandon its operating system ichigo hollow mask Symbian, almost foreclosed unfinished MeeGo and Windows Phone went to Microsoft. Nokia pay a heavy price for their choice - mobile unit of the Finnish corporation until a few weeks will pass entirely ichigo hollow mask under the wing of Microsoft. The company retreated and leadership among manufacturers of mobile phones Samsung, while its market share in smartphones marginalized to about 3%, and even growing, is still far from the top five. So the news that Nokia has launched three inexpensive devices based on competitive operating system Android, a shock to analysts. The new smartphones are targeted at users who still run from simple to smart mobile phones. They come into direct competition with low-end series Lumia, which enjoy relatively good interest. Nokia still defended his decision to Android products, and on this occasion of the Mobile World Congress in Barcelona, the whole booth was the classic green motifs Android. ichigo hollow mask At first glance, the move to Android seems completely illogical given that the mobile unit of the Finnish company in a few days will pass completely under the control of Microsoft. To a large extent the future of the X models of Nokia will depend entirely on the strategy to adopt the software giant after the completion of the transaction. Android undercover Finnish manufacturer revealed in Barcelona three versions - X, X + and XL. The price varies between 89 and 109 euros. The three have touch IPS screen, the last and most expensive model has a display of almost 5 inches. The operating system uses only the base of Android, which is bound with a new interface (similar to Windows Phone) and various services Nokia and Microsoft, as navigating Here, the chat Skype and online space for storage ichigo hollow mask One Cloud. The advantage of the new devices is that they can use almost all applications available for Android (with minor code changes) without specifically modified and linked to Google applications. ichigo hollow mask The executive director of producer Stephen Elop announced ichigo hollow mask that the purpose of the X Series is to create a bridge between the budget "pseudo" Asha smart phones and smartphones Lumia. The goal is new users to get used to the interface and the services of Microsoft and Nokia, using the vastness of Android, and then pass on the higher-end smartphones ichigo hollow mask Lumia. Obviously, the concept in the medium term is to replace Asha with the new devices. In this strategy, however, has two major flaws. The first is that it can not be achieved the intended effect - new users X phones then pass instead of Lumia devices Android ichigo hollow mask ones. They can adjust to a wide catalog of applications ichigo hollow mask for green robot than there currently for Windows Phone. The second problem is that new devices could cannibalize sales of the low-end smartphones, where Nokia managed to break through in recent quarters. Lumia 520 is the best-selling smartphone for the mobile platform Microsoft last year, owns nearly 33% of the entire market. X Series devices have almost similar specifications and can appear as a cheaper alternative compared to the phone based on Windows Phone. The motive Nokia to launch a direct competitor to get Microsoft to optimize its operating system weaker and inexpensive hardware to boost sales and market share. ichigo hollow mask Move late release of smartphones with modified Android platform can be seen as a long overdue move by Nokia. When in 2011 the company signed an agreement with the software giant from Redmond to use Windows Phone, Google's green robot was already a hit. Literally those three years he swept the competition ichigo hollow mask and currently dominates the market for smartphone platforms with about 78% share in the fourth quarter of 2013, according to the research firm IDC. Many experts revealed