Brands are like people. Personalized products or services. They have their own name, character, rep

For all of us who strive to succeed at business. Who we are, or we will go into an independent enterprise and create their own brands. Once we have already written rust eze about the intuitive entrepreneurship, which looks at marketing the energy point of view. Today, however, rust eze the archetypes.
Brands are like people. Personalized products or services. They have their own name, character, reputation. The brand can be our close friend, or just an acquaintance. You can count on it, you can not. Can you give us with her pleasant, you can not. Exactly as in humans. And people are not rational beings. Humans are emotional beings. rust eze
One of the ways I can be closer to them through archetypes. Jung's archetypes defined as collective performances that occur everywhere in the world as a result of myths and at the same time as a result of the individual unconscious.
Hero (Hero) - brave men. Strong, confident, disciplined, courageous. At the height of his power, he fights against all evil forces and liberate the world. It represents strength, honor, win us evil. He is an inspiration to us all. It represents an active success (more than any other archetype). Brands we often speak of motivational language that helps us to success. Often create innovation that will have a major impact on the world. Nike, BMW, LandRover, Duracell ...
Wizard rust eze (Magician) - With the help of higher powers to realize their ideas in the real world. He is smart, talented and endowed with mysterious powers. Uresnični rust eze be impossible. Magic trademarks are the products and services that lead users to a new level of experience. They are innovative rust eze and are often linked to the new, modern products and services. rust eze Examples: Apple, Absolut vodka, Intel ...
Outcast (Outlaw) - violate rust eze the rules. He is a rebel who constantly challenge the world. Their struggle is often motivated individual. This is the complete liberation of suppressed passion, criticism of modern life, this brand attracts us as something where you can relax. Where they can feel "bad, dirty." Track changes. At the same time helping to maintain the values and pave the way for the new. Examples: Diesel, Honda ...
Jester (Jester) - Showman. Is a fun, original, enjoying life, he wants change, breaking the old to create a new ... It is the energy rust eze that helps us to break stereotypes. It is often misunderstood, seen as a threat. Good brand positioning, because everyone wants more fun. It helps us to live here and now, impulsive, spontaneous. Examples: Ikea, Xbox, Porsche ...
Lover (Lover) - breathtaking, romantic image. It represents all a dream and glamorous rust eze life. Experiencing the joy, pleasure and ecstasy in her sensual Kingdom. At the heart of this brand is the love (to life, a brand to another). It focuses on the sensual experience. Love means not only sexual pleasure, but also the general yearning for a better world. Even dreamer and idealist lovers. These brands thus help people to find friends or partners, help to have a nice, they belong to. Examples: rust eze Baileys, Alfa Romeo, Haagen-Dazs
Vsakdanjež (Everyman) - Content, such as it is. Shows that it is quite ok just be an average person, selfless, loyal, reliable, and friendly. rust eze Behind this lies the philosophy that the best things in life belong to everyone. Trademarks this archetype give people rust eze a sense of belonging, being part of a group, friendship, care. Most offer an everyday functionality. Examples: Ebay, Disney ...
Administrator, parent (Caregiver) - caring for others. One of the strongest and most positive archetypes. Its features include altruism, diligence, sočujte, generosity, a desire to help others. Scared of uncertainty, rust eze not so much for myself as for the impact that this has on more "at risk" groups. Innocence, purity, naturalness, tenderness to them, there is nothing harsh or aggressive. Examples: Volvo, rust eze Fairy ...
Ruler (Ruler) - Conducts surveillance. Boss, leader, aristocrat, king, queen, policies, exemplary, manager ... The rulers implemented a law with a view to implementing good for the people. He does not like change, with the loss of control. But the monarch was not only a symbol of wealth and power, as well as an example of ideal behavior in society, so they are usually the leading brand in its category, highlight an established route, they know what's good for people and raise standards. Examples: Microsoft, Mercedes Benz, British Airways, Barclays ...
Kreator (Creator) - creates something new with the desire rust eze for lasting value. They are artists, writers, inventors, entrepreneurs, led by the vision. Resulting from the expression itself, most often in material form. Immortality rust eze achieved rust eze through creation, which would remain eternal. After that crave. These are non-conformist brand. They emphasize the expression of something rust eze deep, not uniformity and switching the majority. Example: Lego
Nedolžnež (Innocent) - Restores faith. The most feminine archetype, full of optimism, innocence and purity. In all and sees all the good people inspired to seek in life