Content Marketing - 38 minutter med guldkorn fra Marcus Sheridan
For to år siden vidste Marcus Sheridan knap nok, hvad Google var – i dag omsætter han for millioner scooby doo movies ved at markedsføre sin forretning på nettet og at coache i SEO og Content Marketing. Han forstår at tænke som sine prospects og producerer indhold, der hjælper scooby doo movies dem med at tage den rigtige beslutning. Kig med og få 38 minutters guldkorn fra en mand, der lever af det, de fleste kun kan drømme om.
Marcus er helt igennem en rigtig cool fyr, og vi blev gode venner lige med det samme, da vi stødte på hinanden aftenen inden, at han skulle holde gæsteoplæg om Content Marketing og SEO på Optimization Summit 2011 i Atlanta.
Det er simpelthen en fornøjelse, at høre Marcus fortælle om sin helt specielle og lettere excentriske vinkel på online marketing – fx tjener skovler han trafik scooby doo movies ind via de organiske søgeresultater, uden nogensinde at have brugt et søgeordsværktøj…
It was liberating to hear you talk about abandoning the closing in sales and instead scooby doo movies “pull” sales through great content. Good to hear that it works (extremely well) no matter the size of the business or industry. Always Be Closing is replaced by Always Build Content scooby doo movies (pretty catchy, right? )
I’m trying to come up with a brilliant question but my mind is so full full of new and inspiring knowledge, that I can’t scooby doo movies think of anything. I’ll get back to you, when I’ve gotten my head cleared out
Morten Vium Siger::
I’m not sure how much Danes use LinkIn Morten, but that’s the first place I’d start. Second, whatever the person’s skill set is, they should have a blog writing about just that. At this point, resumes are almost obsolete. HR managers scooby doo movies want ‘proof’ and ‘action’, and there is no better scooby doo movies proof/resume than someone who actually has a blog and is teaching others about what they do. I’ve been offered tons of jobs from companies since starting TSL, as it’s a natural biproduct of hardwork and content.
Gita Street Siger::
Oh Gita, you’re so very kind and sweet, thank you for taking the time to listen— I’m glad you felt inspired and I sincerely hope you’ll stop by my blog more in the future to chat further.
Thanks Gita – I really appreciate your enthusiasm!
Meget sjældent at jeg efterhånden hører noget spændende om SEO, men ham her er virkelig gået lidt videre.
2011/06/04 at 17:39
Sure thing. This is a fantastic interview. A must see for every blogger out there. I don’t think I’ve ever heard so many words of wisdom in 40 minutes. Thank you, thank you, thank you Michael and Marcus
Thanks for the interview. One thing I was wondering after watching the interview, was where the majority of Marcus’ income comes from (the millions mentioned). It is from the pool business or from teaching other businesses to get a presence online?
Right now, I make decent about 75% of my income with swimming pools, and 25% with web clients. But that number is changing very, very quickly, and it will probably be the revers of that within about 6-12 months.
Thank you for taking the time to answer my question. I always get a but suspecious when people talk about someone “making millions”. Because as we all know, there is a long way from a revenue of $1 million to a profit of $1 million. Obviously you will quickly hit a million in sales when selling scooby doo movies pools at $100k a piece.
Now scooby doo movies this is not to talk about income. I enjoyed your interview and like that you talk common sense. scooby doo movies One thing that I think might not have been expressed clearly enough (it was mentioned though) is that ACTION is where most fail.
Yes, action is the great missing link in most cases Mikael, which was my point in talking about ‘ You can take a horse to water but you can make him drink’….I teach anyone who will listen about content, but sadly 9 out of 10 will shake their head and smile and get excited and once they get home, they’ll simply scooby doo movies forget the whole thing. Sad but true.
2011/06/05 at 02:23
One comment regarding the content, though. Marcus recommended writing an article to answer any customer question, one has ever heard regarding products etc. It is worth noting, that it is important not to overdo this and write essentially scooby doo movies the exact same article in 20 different wordings. That kind of content production could risk putting a website in the “content farm” category and increase risk of Google trouble along the way. (Marcus surely knows this already, but just a tip for the other readers).
Hey Frank, good point— I never spin articles. If I want to tackle two things like cost and price, I’ll scooby doo movies just write two new articles, and not try to take one from the other. I’d always rather be safe than sorry.
Hej Dennis!
I’m super stocked that you l
For to år siden vidste Marcus Sheridan knap nok, hvad Google var – i dag omsætter han for millioner scooby doo movies ved at markedsføre sin forretning på nettet og at coache i SEO og Content Marketing. Han forstår at tænke som sine prospects og producerer indhold, der hjælper scooby doo movies dem med at tage den rigtige beslutning. Kig med og få 38 minutters guldkorn fra en mand, der lever af det, de fleste kun kan drømme om.
Marcus er helt igennem en rigtig cool fyr, og vi blev gode venner lige med det samme, da vi stødte på hinanden aftenen inden, at han skulle holde gæsteoplæg om Content Marketing og SEO på Optimization Summit 2011 i Atlanta.
Det er simpelthen en fornøjelse, at høre Marcus fortælle om sin helt specielle og lettere excentriske vinkel på online marketing – fx tjener skovler han trafik scooby doo movies ind via de organiske søgeresultater, uden nogensinde at have brugt et søgeordsværktøj…
It was liberating to hear you talk about abandoning the closing in sales and instead scooby doo movies “pull” sales through great content. Good to hear that it works (extremely well) no matter the size of the business or industry. Always Be Closing is replaced by Always Build Content scooby doo movies (pretty catchy, right? )
I’m trying to come up with a brilliant question but my mind is so full full of new and inspiring knowledge, that I can’t scooby doo movies think of anything. I’ll get back to you, when I’ve gotten my head cleared out
Morten Vium Siger::
I’m not sure how much Danes use LinkIn Morten, but that’s the first place I’d start. Second, whatever the person’s skill set is, they should have a blog writing about just that. At this point, resumes are almost obsolete. HR managers scooby doo movies want ‘proof’ and ‘action’, and there is no better scooby doo movies proof/resume than someone who actually has a blog and is teaching others about what they do. I’ve been offered tons of jobs from companies since starting TSL, as it’s a natural biproduct of hardwork and content.
Gita Street Siger::
Oh Gita, you’re so very kind and sweet, thank you for taking the time to listen— I’m glad you felt inspired and I sincerely hope you’ll stop by my blog more in the future to chat further.
Thanks Gita – I really appreciate your enthusiasm!
Meget sjældent at jeg efterhånden hører noget spændende om SEO, men ham her er virkelig gået lidt videre.
2011/06/04 at 17:39
Sure thing. This is a fantastic interview. A must see for every blogger out there. I don’t think I’ve ever heard so many words of wisdom in 40 minutes. Thank you, thank you, thank you Michael and Marcus
Thanks for the interview. One thing I was wondering after watching the interview, was where the majority of Marcus’ income comes from (the millions mentioned). It is from the pool business or from teaching other businesses to get a presence online?
Right now, I make decent about 75% of my income with swimming pools, and 25% with web clients. But that number is changing very, very quickly, and it will probably be the revers of that within about 6-12 months.
Thank you for taking the time to answer my question. I always get a but suspecious when people talk about someone “making millions”. Because as we all know, there is a long way from a revenue of $1 million to a profit of $1 million. Obviously you will quickly hit a million in sales when selling scooby doo movies pools at $100k a piece.
Now scooby doo movies this is not to talk about income. I enjoyed your interview and like that you talk common sense. scooby doo movies One thing that I think might not have been expressed clearly enough (it was mentioned though) is that ACTION is where most fail.
Yes, action is the great missing link in most cases Mikael, which was my point in talking about ‘ You can take a horse to water but you can make him drink’….I teach anyone who will listen about content, but sadly 9 out of 10 will shake their head and smile and get excited and once they get home, they’ll simply scooby doo movies forget the whole thing. Sad but true.
2011/06/05 at 02:23
One comment regarding the content, though. Marcus recommended writing an article to answer any customer question, one has ever heard regarding products etc. It is worth noting, that it is important not to overdo this and write essentially scooby doo movies the exact same article in 20 different wordings. That kind of content production could risk putting a website in the “content farm” category and increase risk of Google trouble along the way. (Marcus surely knows this already, but just a tip for the other readers).
Hey Frank, good point— I never spin articles. If I want to tackle two things like cost and price, I’ll scooby doo movies just write two new articles, and not try to take one from the other. I’d always rather be safe than sorry.
Hej Dennis!
I’m super stocked that you l
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